The Next Step: Dynamic Cushioning System (DMX) - The Launch
We’re celebrating all things past and present at Garbstore.ten this month and last week we were honoured to play host to Reebok’s The Next Step: Dynamic Cushioning System (DMX) Exhibition Launch Party. The second instalment of Garbstore.ten’s rotating exhibition series with Reebok.
It focuses on the years between 1998-2002 when Reebok was experimenting with the development of their new technology, DMX. Originally conceived as Energaire in 1989, it was a concept devised to cushion each step through the power of moving air. This progression chartered a whole new phase in Reebok’s history and demonstrates the constant quest for innovation and their commitment to pushing the boundaries of performance.
The store was filled with all our favourites from the sneaker world including Kish Kash, Dazed, Sneakers n Stuff, King of Trainers plus an awesome old school 90’s hip hop set from our DJ.
Big shout out to everyone that came. Click through to our Facebook page here to see all the photos from the night.
Keep up to date with all the latest collaborations, events and exhibitions on our listings pages and social channels below. We look forward to seeing you in store soon