The Next Step: Dynamic Cushioning System (DMX) is the second instalment of the series, focusing on the years between 1998-2002 when Reebok was experimenting with the development of their new technology, DMX, an abridgement of “Dynamic Cushioning System”. Originally conceived as Energaire in 1989, it was a concept devised to cushion each step through the power of moving air. This progression chartered a whole new phase in Reebok’s history and demonstrates the constant quest for innovation and their commitment to pushing the boundaries of performance.
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Earlier Event: September 7Garbstore X Surf is Dead Collaboration
Later Event: October 9The Next Step: ERS (Energy Return System) Exhibition