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The Next Step: Dynamic Cushioning System (DMX) Exhibition

  • Garbstore.ten 9 Earlham Street London, England, WC2H 9LL United Kingdom (map)

The Next Step: Dynamic Cushioning System (DMX) is the second instalment of the series, focusing on the years between 1998-2002 when Reebok was experimenting with the development of their new technology, DMX, an abridgement of “Dynamic Cushioning System”. Originally conceived as Energaire in 1989, it was a concept devised to cushion each step through the power of moving air. This progression chartered a whole new phase in Reebok’s history and demonstrates the constant quest for innovation and their commitment to pushing the boundaries of performance.